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Of all the stories we tested, in the very best cases only about a third of readers would make it all the way to the end. In other words, the majority of teen readers were not even completing the first five minutes of best-selling YA novels (when reading them on a phone). We thought that if we told more of the story through images, teens might find reading more engaging.We tested many iterations, but nothing moved the needle.

Would a publisher be able to find an audience for my strange story? My husband and I were working on this book together, and, as we were writing, these questions kept coming up. But in the fall of 2013, after several years of building musics apps, we were ready for our next adventure…So we decided to get rid of our possessions and travel the world, and pursue our dream of writing a sci-fi fantasy trilogy.It was the desire to a/b test our book that first sparked the idea for what would eventually become Hooked.We also started to see a massive opportunity in the business of storytelling.And we developed custom analytics to measure reader behavior.The metric we were most interested in was completion rate.

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